A practical playbook, partner network and embedded team turned an ambitious European roadmap into repeatable motion.
The challenge
B2B SaaS scale-up expanding across Europe
Several markets on the roadmap, a small team and no shared playbook. Each country was approached differently, so results were hard to compare or forecast.
We built a common sales playbook with market-specific variants for messaging, pricing and procurement.
A network of resellers and consultancies created reach in markets where a direct team was not yet justified.
An interim regional lead ran the motion, hired the first local team members and handed over a forecastable business.
Your next destination
Tell us where you want to go. We'll help you see the clearest way to get there.
Contact