Momentum,made meaningful.
The Market Entry Revenue Engine: four steps from the first market question to qualified pipeline, delivered by senior people on the ground and without a local entity.
How we work
From market question toqualified pipeline.
One team covers both markets. Fabian leads DACH from the sales side, Faye leads the UK from the demand side. Both work on every client, so positioning, outreach and events are built once and run in two markets.
01 — Define
Weeks 1–4
Market intelligence & GTM strategy
We tell you who in DACH and the UK will buy, why, and what will stop them. You leave this phase with a plan you own — whether or not you continue with us.
- ICP & target account list
- Buying-committee map
- Compliance positioning (NIS2, CRA, AI Act)
02 — Build
From week 4
Demand & outbound engine
We build the engine that produces conversations — signal-based prospecting, outreach in German and English from senior people with names and track records.
- Signal-based outbound
- Executive webinars & roundtables
- Sales playbooks & messaging
03 — Qualify
Ongoing
Native discovery & hand-off
We run discovery with the prospect in their language and hand your team a qualified opportunity rather than a calendar slot — documented against criteria agreed up front.
- Discovery calls in DE/EN
- BANT or MEDDPICC qualification
- Monthly pipeline reporting
04 — Scale
Month 6+
Channel, deal support & transfer
Once the market works, we help you make it permanent — partner networks, support in key late-stage meetings, and your first local hire. Our job is to make ourselves replaceable.
- Channel & VAR network
- Deal support (no negotiation)
- Build-operate-transfer
The four-week start. Traditional expansion takes six to nine months to incorporate, hire and onboard. We have localized messaging, a target account list and the first executive outreach running within 30 days of kick-off.
Packages
Three ways towork with us.
Most clients start with Market Entry, move to Pipeline Engine once the plan is approved, and add Scale when the first deals close. Each package can be bought for DACH, the UK or both.
Add-onExecutive roundtable series — Munich, Frankfurt, London
Add-onDeal support as the local voice
Add-onBuild-operate-transfer
Commercial model
One retainer. No entity.Cancel when you know.
The cost of testing two European markets with us is roughly the cost of one SDR at home. Compare that with a GmbH, a country manager and a year of waiting.
Live in market in four weeks
No incorporation, no local payroll, no executive search. Two senior people with networks in Germany and the UK from day one, so you talk to real European buyers before you spend a cent on a regional office.
One predictable monthly fee
The retainer covers senior people, tooling, localized positioning and outreach. No recruitment fees, no agency mark-ups, no surprise invoices. You know your European cost on the first of every month.
Paid on pipeline, not activity
A success fee applies only to opportunities that meet criteria agreed in writing before we start: company size, role, confirmed problem, timeframe. We report what entered your CRM, not how many emails we sent.
Short notice, no lock-in
The engagement rolls monthly after an initial pilot. Scale up, narrow the scope or stop. The market analysis, the account list and the playbook are yours to keep either way.
Engagements typically start at a monthly retainer in the mid four figures per market, plus a success fee per qualified opportunity. You get a firm number after the readiness call.
We don't sign your contracts. Your team closes.
Two ways into Europe
Nine months to a first meeting.Or four weeks.
The usual way
Entity, recruiting, ramp-up
With HORIZN
No entity, no hire
First real buyer conversation
Usual way · After 6–9 months
HORIZN · Within 4 weeks
Set-up before you can sell
Usual way · Entity, notary, accounting, payroll
HORIZN · None
Recruiting
Usual way · Recruiter fee, often 20–30% of first-year salary
HORIZN · None
Fixed cost before a signal
Usual way · A senior country manager plus employer costs
HORIZN · Monthly retainer, mid four figures per market
If the market doesn't work
Usual way · Notice periods and entity wind-down
HORIZN · Stop after the pilot and keep the analysis
Indicative ranges. Your figures depend on market, role and company structure.
Fit
A good fit —and an honest no.
We work well with
We're not the right partner if
Questions
Good questions.Honest answers.
What scale-ups usually want to know before they expand into DACH, the UK or the Nordics.
No. That is the point of our model: zero entity overhead. We act as your embedded, senior GTM team on the ground, so you can engage European enterprise buyers before committing capital to an entity, local payroll or executive recruiting.
Your next destination
There's moreout there.
Tell us where you want to go. We'll help you see the clearest way to get there.
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