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Small team.Wide reach.

Senior and close to the work. Meet the partners who turn direction into movement.

Portrait of Fabian Müller

Head of DACH Expansion & Enterprise Sales

Fabian Müller

Managing Director

Fabian has spent more than 15 years in B2B sales, the last seven of them selling enterprise cybersecurity and IT/OT into the German market.

Across his career he has generated more than €25M in enterprise pipeline in detection, identity, network, cloud and OT security, consistently delivered 110–120% of target, and built and managed more than 20 Tier-1 alliances with German system integrators and global vendors such as Palo Alto Networks, SentinelOne, Splunk and Armis.

He sells the way German buyers buy: in their language, through their integrators, with NIS2 and ISO 27001 as the opening argument rather than the closing objection.

Key achievements

€25M+ pipeline

Cumulative enterprise pipeline generated in cybersecurity and IT/OT.

Zero to €2M in six months

A DACH market entry for a critical-infrastructure vendor, built from no local presence.

20+ Tier-1 alliances

Partner programmes with German system integrators and global security vendors.

+20% outbound conversion

Through compliance-led executive webinars on NIS2 in Germany.

Expertise

  • — Market entry DACH
  • — Security portfolio: detection, identity, network, cloud & OT
  • — Energy & critical infrastructure
  • — Channel & system-integrator programmes
  • — NIS2 & ISO 27001
  • — Sales enablement & MEDDPICC

Security portfolio sold

MDR · XDR · EDR · SIEM · PAM · SASE · Cloud security · OT security · Pentesting · Automated security validation

Languages

German (native) · English (fluent)

Markets

Portrait of Faye Aurora

Head of UK & Strategic Marketing

Faye Aurora

Director

Faye is an accomplished demand-generation strategist, marketing leader and Director at HORIZN Partners, where she is the dedicated lead for client growth, brand authority and expansion strategy across the UK and international markets.

With over two decades of combined experience in sales and marketing — and more than 15 years leading high-impact marketing teams — she specialises in scaling complex businesses across tech, AI, cybersecurity, SaaS and operational technology (OT). Holding a Master's degree, Cambridge strategic marketing credentials and advanced certifications in cybersecurity, criminology and data analytics, she brings strategic rigour to go-to-market execution. Her track record spans cross-border demand generation, targeted C-level roundtables and webinars, and executive networks that shorten sales cycles.

Faye bridges the gap between brand awareness and direct pipeline generation, helping international tech vendors build a strong presence and repeatable revenue growth across the UK and English-speaking markets.

Key achievements

Decades of commercial leadership

Over 20 years of combined sales and marketing expertise, turning complex tech propositions into high-converting demand engines.

C-level engagement & event authority

Curates, hosts and fills high-value virtual webinars and executive roundtables that connect tech vendors directly with senior decision-makers.

Deep tech & cybersecurity specialisation

Combines formal qualifications in cybersecurity, GDPR and data analytics with extensive experience positioning SaaS, AI and IT/OT vendors.

Extensive decision-maker network

An established network of thousands of industry leaders across the UK and EMEA that accelerates deal velocity and strategic partnerships.

Recognised thought leader

Featured in business media including Business Insider and Raconteur; a member of MCIM and MBCS.

Expertise

  • — Demand generation
  • — Executive roundtables & webinars
  • — Brand authority
  • — Cybersecurity & GDPR
  • — UK & EMEA networks

How we work as a team

Close to the work.Close to the markets.

01

Senior by design

Every engagement is led and delivered by partners with real market experience. There is no junior layer between you and the work.

02

Rooted in the markets

We know these markets from the inside. Fabian is German and has sold into DACH enterprises for seven years; Faye has built her UK network over two decades. Those relationships with buyers, partners and integrators took years to build.

03

Few clients at a time

We deliberately limit the number of engagements we run in parallel, so every client gets our full attention.

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